Attracting visitors is one of primary goals of business websites. Many hours and dollars are spent in this count for marketing and advertisements. However, if your website is not capable of retaining the visitors, then all these efforts go down the drain.
When the visitors stay for longer periods exploring the site, the chances of getting business from them increases. If your website is showing the trend of visitors abandoning it within a short duration, the reason may be that there is some unpleasant feature present in your website.
Some of the reasons for visitors leaving websites are listed here.
Difficulty in accessing: The best websites, if not accessible easily are dumped by visitors. The reason for this may be browser incompatibility. Testing for browser compliance at the design and development phase can iron out this problem.
Poor Navigation: Navigation of the website should be designed to suit the audience expectations. If not, they will get frustrated and leave the site. While designing website navigation, importance should be given to intuition and logical thinking. For large websites, providing sitemap help immensely.
Too much advertisement: Though ads bring in revenue, going overboard with them results in irritating visitors. Exercise restraint in this count.
Deliver the promises: A visitor expects a website on a specific topic to deliver enough information on it. If the site falls short of this, visitors leave dissatisfied. To avoid this, you should have a clear idea about the audience requirements and expectations.
Slow loading web pages: Slow loading of websites is one the most frequently occurring reason to abandon a site. This can happen for dial-up and broadband users. Keeping file size to a minimum, avoiding unnecessary files, especially image files and using Google Analytics to determine the percentage of your visitors with slow Net connections are helpful in solving this problem.
Let the visitor have the remote control: With the growing popularity of audio and video features, do not program them to start automatically. Leave the visitor to decide whether he/she wants it or not.